Di CASE STUDY

Oldenburg Vineyards
The creation of a new wine brand
Jan 2010

Background

Oldenburg Vineyards is located in the Banghoek Valley situated in the mountains above Stellenbosch, South Africa. (Our neighbours include Thelema, Tokara, Camberley, Delaire and Rainbow’s End). We have approximately thirty hectares of vineyards, with Rondekop hill as its centrepiece.

They strongly believe that the success of their wines will ultimately come from realising the potential that their vineyards and what nature has to offer. A unique combination of geography, climate, and soil types conspire with carefully selected varietals and clones to produce superb quality berries. They believe that by working closely with nature They can ensure a consistent high standard of quality, which must be done with sustainability in mind, thus the principles of sustainable and organic agricultural practices guide them in their vineyards. Oldenburg is close to the mountain nature reserves that border the Stellenbosch region of South Africa and are aware that the natural fauna and flora are a strong part of their identity and deserves their attention and care. They know that success will ultimately arrive by optimising their brand and their ability to produce grapes with the correct balance of acidity, sugars and physiological ripeness.

The Challenge

Creating a new brand from scratch is never easy and Di quickly realized the challenge of creating a new South African wine brand in a market that’s flooded with new wine brands that are here today and gone tomorrow. The Ultimate brand challenge is to create something new and relevant that can sustain growth and esteem through good and bad times. Working with the diverse team of farmers, Vinter’s and marketing, Di created a clear strategic positioning to drive Oldenburg forward for future brand building and winemaking marketing challenges.

The Solution

The Oldenburg brand represents all that is in Oldenburg. It has been designed to project a modern approach to viticulture whilst acknowledging Oldenburg’s history and sensitivity to traditional practice’s in wine making.Comprising of four elements that interlock to make one clear statement.

The Crest

The Oldenburg Crest is at the centre of the identity and represents a modern depiction of the original Oldebourg Crest. It incorporates four separate vine leaves representing the four seasons in wine making and the proprietors individual four sons. Max, Henry, Joshua, Sebastian.

The Logo Type

A modern upper case Germanic font was chosen to present a clean approachable historic appearance.